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Sharing insights and inspiration from the world of web design and digital creativity, with thoughts on the trends, tools, and technologies driving the modern web.

Latest articles

Catch up on our latest articles, updates, and insights from the world of web and tech, from design trends and development tips to the tools and ideas shaping the digital landscape.

The sovereign AI dilemma.
The sovereign AI dilemma.

The AI kill switch is real. Why the UK can't build its way out, and what your business should do…

How we created our latest marketing videos with AI and the surprising parallels with traditional filmmaking
How we created our latest marketing videos with AI and the surprising parallels with traditional filmmaking

Why AI video still needs a director. Lessons from 80 takes, 2 short films, and a lot of wasted credits.

The web is awash with terrible WordPress websites. And yet it is capable of the truly sublime.
The web is awash with terrible WordPress websites. And yet it is capable of the truly sublime.

If you can’t stand the heat don’t have such a rubbish website
If you can’t stand the heat don’t have such a rubbish website

In which we discover the internet is killing the planet, blame your website, and recommend our free audit.

For never was a story of more woe, than this of memory and its price vertigo.
For never was a story of more woe, than this of memory and its price vertigo.

How AI’s insatiable appetite for data storage is significantly increasing memory costs.

The Devil wanted your soul. AI is rather more modest in its ambitions.
The Devil wanted your soul. AI is rather more modest in its ambitions.

We've been using AI since before it was fashionable. Here's what we actually found.